We are all used to loud TV ads, music-accompanied sales announcements in shopping malls, and sound notifications on our smartphones. However, not all brands have yet discovered the possibilities that voice commerce and audio integration give them when integrated into projects and communication. This is especially easy today with the availability of royalty-free sound effects on stock photography platforms.
This article is for those who have long thought about how to enhance their brand communication with audio and still don’t know how much it might cost and how to do it in the most effective and less time-consuming way.
Audio tracks and marketing. Where to use them?
Early December 2020 Depositphotos announced the launch of a new library section with royalty free music. It features a variety of stock music, sound effects and other audio files that you can use for both online and offline projects. The new website section with over 290,000 royalty-free music tracks and sound effects is a go-to tool for digital content creators. First, digital marketing is becoming more immersive. Second, small and medium-sized businesses are in need of ready-to-use audio that can strengthen their campaigns here and now without spending a fortune on audio production.
Over the past few years, the use of audio tracks and stock music in business has expanded significantly. In the past, the use of sound effects and music tracks was limited to video and audio ads and stand-alone digital products such as games and computer programs.
Modern tech advantages including those connected with the processing potential of smartphones and wearable devices have made it possible to integrate audio tracks of different lengths into almost any products:
— Social media ads
— Stories and videos for social networks
— Chatbots (including audio-based)
— Mobile and web apps
— Websites UI and browser extensions
— Podcasts
— Classic commercials
— IoT devices (including those with voice control)
— Offline experience
In other words, you can make almost any modern device sound the way your brand wants it. And the good news is that you don’t need to necessarily hire sound artists and narrators or rent a recording studio to get the audio file you need. Today, just one click separates you from purchasing royalty-free music and sound effects of any length, genre, and mood.
Benefits from using sound effects in your communication
We recognize sounds five times faster than images (in 0.05 sec). Plus, we react to sounds 10 to 100 times faster compared to our reactions to what we see. This means that with the right audio files, you can significantly improve your website navigation and sell products much faster. Below you can find some of the key benefits you get from using sound effects and stock music in your communication:
Build a recognizable, multi-dimensional brand image
The more means of communication you use, the more holistic your image is in the client’s mind. Your brand can be associated with a particular color, image, communication style, and even (if you are communicating with clients offline) with a smell, taste, and tactile sensation. Audio tracks give you the opportunity to make your brand even more memorable. Start exploring a royalty-free music library to explore the possibilities here!
Start selling in a new way (voice commerce)
Today, you can sell not just with images and descriptions of your products but also with audio. If you are ready to play big, we recommend that you make your digital platform ‘speak’ with users. Let your customers order from you using a voice assistant. This will give you a serious competitive edge.
Attract customers with advanced UX
Sound effects make it easy to navigate your website, interact with your online products, and even order your products. Why? Sound notifications require less effort to recognize and understand. Audio guidance is also in many cases faster and more convenient than text instructions. And audio-supported navigation makes your site (as well as offline store or device) more user-friendly.
Fast emotions mean fast sales
Audio tracks are ‘read’ by the human brain faster than images. Using music, you can achieve quick emotional reactions from users, which can motivate them to buy your product or order a service from you in a couple of minutes if you make a good impression.
Final thoughts
Multimedia content now has a major impact on the competitiveness of your brand. Lockdowns have limited the ability of retailers and other businesses to sell offline and make their audience value the level of personalization of your online services.
Integration of audio and video, as well as chatbot development and personalization of UI, are approaches that allowed companies to grow and earn more this year. This is a quick solution especially when you can quickly purchase any stock sound effects really quickly these days in any royalty-free music library.
The advantage of using music files and stock sound effects in communication is that this approach requires significantly less time and effort than video production or a brand new UX model development. In addition, using royalty-free sound effects and music will make your marketing campaign more efficient in a budget-friendly way.
Guest Author: Depositphotos
This article first appeared in www.thedrum.com Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story
