As part of a carefully put together branding strategy by ISD Global, Thrifty, UAE’s No 1 Car Rental brand,continued its striking presence at all of the major international airports in the UAE, the most recent one being the Terminal 2 Passport control area at Dubai International Airport. Vantage and high visibility, the Thrifty site is visible to each & every arriving passenger and that coupled with the fact that Thrifty has a kiosk at the airport very close to where their branding is, supports their call to action message appropriately.
