Organisations and brands need to go beyond lip service and walk the talk on Thought Leadership.Only when it is seen as a Strategic Imperative rather than an innocuous flirtation, would the real benefits begin to be felt pervasively across organisations and onward to the market footprint that an organisation desires. And, mind you, nothing is etched in stone here. Fleet footed dynamism will be the need of the hour as tectonic shifts in markets, consumer behaviour and most importantly technology will force future ready organisations to keep their eyes and ears open at all times.
