W+K NY Ads Promote New In-Flight Messaging Services
Delta is now letting passengers send instant messages while in-flight, and to spread the word, it’s created a series of short, funny ads about texting “from above.”
Created by Wieden+Kennedy New York, the 10-second films see people on the ground receiving messages from people who descend from “above,” upside down, to relay their greetings. There’s a girlfriend who doesn’t look too sure about a message of love from her boyfriend, a son interrupting his mom’s card game to complain that his ears are blocked, and, seen here, a random guy from a bar who hilariously got the wrong number .
The ads, directed by Fatal Farm via Gifted Youth, are running on Snapchat and digital now throughout the end of the year. Delta’s free in-flight messaging is being offered across all Gogo-enabled planes.
Credits
- Date
- Nov 15, 2017
- Agency:
- Wieden + Kennedy – New York
- Client:
- Delta
- Executive Creative Director:
- Karl Lieberman
- Creative Director:
- Sean McLaughlin
- Creative Director:
- Jaclyn Crowley
- Copywriter:
- Matt Spicer
- Art Director:
- Molly Jamison
- Head of Integrated Production:
- Nick Setounski
- Producer:
- Alexey Novikov
- Planning Director:
- Sean Staley
- Strategist:
- Cristina Pansolini
- Account Team:
- Liz Taylor
- Account Team:
- Lauren Smith
- Account Team:
- Kerry O’Connell
- Project Manager:
- Ashlea Ramirez
- Business Affairs:
- Carla Curry
- Business Affairs:
- Lindsey Timko
- Production Company:
- Gifted Youth
- Director:
- Fatal Farm
- Managing Director/EP:
- Dal Wolf
- Executive Producer:
- Anthony M. Ficalora
- Line Producer:
- Alistair Walford
- Director of Photography:
- Jeff Powers
- Editorial Company:
- Joint
- Editor:
- Tom Vogt
- Post Producer:
- Renee Haar
- Post Executive Producer:
- Michelle Carman
- Editorial Assistant:
- Joe Garst
- Editorial Assistant:
- Stephen Nelson
- Mix Company:
- Sonic Union
- Mixer:
- Steve Rosen
- Producer:
- Justine Cortale
- Producer:
- Pat Sullivan
- Music House:
- Asche & Specner
- Executive Producer:
- Matt Locher
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