Branding Matters. Because Branding Matters.In an era of hyper clutter and media overdose, there was a need to offer a distilled compendium of relevant, actionable content(intelligence) that will help brand owners, brand and marketing professionals and advertising, social media and design professionals to understand, analyse and implement what is needed for brands to sustain and grow. Brandknewmag.com, conceptualised and developed by ISD Global does exactly that. With a responsive, easy to use interface, brandknewmag.com accords easy accessibility across devices and platforms and services the on the go consumption needs of brand owners and brand guardians.