Liberty Mutual Insurance ad becomes the most watched ad of 2017 in US
Liberty Mutual Insurance’s TV commercial – ’24-hour Roadside Assistance’ has became the most watched ad of 2017 in US with 6.6 billion impressions according to iSpot.tv.
The Liberty Mutual campaign (see above), which had an estimated media spend of $71.5m, according to attention and conversation measurement company, iSpot, achieved the most impressions as a result.
It was followed on the most viewed list by Bounty – Chores for Mom and Dad with 4.6 billion impressions and Cascade – Cuts Through Tough, Baked-On Food with 4.2 billion impressions.
Domino’s – Blood, Sweat and Teardowns ad ranked Fourth with 4.1 billion views followed by State Farm – Jacked Up and Allstate – All Alone on Fifth and Sixth spot with 4 billion and 3.9 billions impressions respectively.
Other ads to make it to the top 10 list are Chevrolet – Most Awarded: Long List, HelloFresh – Tonight We Cook, Ebates – I Love Ebates and Parodontax – Stop the Journey of Gum Disease.
Meanwhile, Reese’s advert ‘List’ was found to be ‘the stickiest’ ad on TV this year, with a 192 Attention Score off of 204.7 million TV ad impressions, with the ad found to be interrupted 92% fewer than the average for other ads on TV.
The full outline of the most seen TV adverts of 2017, taken from data recorded between 1 January and 15 December) including impressions and estimated spend, can be viewed below:
Liberty Mutual – Middle of the Night
Impressions: 6.6 Billion
Est. Spend: $71.5m
Airings: 40,617
Attention Index: 55
Bounty – Chores for Mom and Dad
Impressions: 4.6 Billion
Est. Spend: $54.9m
Airings: 20,437
Attention Index: 93
Cascade – Cuts Through Tough, Baked-On Food
Impressions: 4.2 Billion
Est. Spend: $35.4m
Airings: 26,519
Attention Index: 85
Domino’s – Blood, Sweat and Teardowns
Impressions: 4.1 Billion
Est. Spend: $79.9m
Airings: 25,895
Attention Index: 99
State Farm – Jacked Up
Impressions: 4 Billion
Est. Spend: $66.2m
Airings: 28,027
Attention Index: 77
Allstate – All Alone
Impressions: 3.9 Billion
Est. Spend: $44.2m
Airings: 27,628
Attention Index: 111
Chevrolet – Most Awarded: Long List
Impressions: 3.8 Billion
Est. Spend: $45.9m
Airings: 11,831
Attention Index: 47
HelloFresh – Tonight We Cook
Impressions: 3.5 Billion
Est. Spend: $29.9m
Airings: 34,051
Attention Index: 140
Ebates – I Love Ebates
Impressions: 3.5 Billion
Est. Spend: $35.5m
Airings: 18,111
Attention Index: 105
Parodontax – Stop the Journey of Gum Disease
Impressions: 3.4 Billion
Est. Spend: $27.9m
Airings: 18,814
Attention Index: 63
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