Consumers are exposed to so many ads daily across multiple channels and devices, it has become increasingly difficult for marketers to capture audience attention. Yet, optimizing for attention enables brands to tell meaningful stories to receptive audiences, and that drives revenue.
While ensuring ads are viewable is the first step in effective advertising, attention marketers are also working to ensure viewable ads are seen by target audiences. The goal is especially critical as digital advertisers seek cookieless solutions for 2023 and beyond.
In this new Tactics + Insights guide, Digiday and Nano Interactive present actionable steps for marketers, ones that will help them generate campaigns optimized to drive conversion-primed attention.
Download this new report from Nano Interactive to learn more about:
- Time-in-view and new measurement standards
- How ad formats and device placements impact attention
- The role of intent and context in attention marketing
- How optimizing for attention helps build brand awareness and perception
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Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story
