It all begins with identifying the LinkedIn metrics that match your marketing goals. From there, you need to ensure you’ve got the right measurement approaches in place.
A recent infographic (below) from LinkedIn provides key tips for choosing the correct metrics and setting up tracking on the platform.
The piece also explores how marketers can use insights to improve their LinkedIn campaign performance.
Guest Author: Ayaz Nanji
This article first appeared in www.marketingprofs.com Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story
