Upscale furniture brand Novel Home recently opened its swanky showroom in Ras Al Khaimah (near the traffic department). ISD Global put together an integrated marketing communication campaign that included Radio, Outdoor(Taxis/Lamp Posts), Flyer drop[s and SMS broadcasts to create awareness and drive footfalls. Novel Home has presence in Muscat, Salalah & Abu Dhabi and RAK is their fourth showroom. Plans are afoot to open more locations in the UAE this year including Dubai & Sharjah.
