Mathtweets.com, an innovative, first of it’s kind, future ready Math learning by Tweets initiative engaged the services of ISD Global for its launch campaign branding. Two sets of approaches were created to address audiences one within the Indian Sub Continent and the other at a wider global footprint predominantly in the First World nations.Mathtweets is targeted at kids in the 5 to 12 year bracket who find Math a serious stumbling block and in the process puts the parent community at ease as well.
