Great creative is the second biggest driver of advertising profitability. When it comes to the fast-paced world of advertising there’s rarely time to thoroughly test your campaigns preflight to know whether your creative will hit the mark.The ability to make advertising decisions more responsively – and based on validated data – is more critical than ever to unlock greater impact from your budget. Screen, test and optimise your ads with a suite of agile market research tools that deliver decision-quality insights at the speed your business moves.
Discover how to optimize your ads with a platform designed to move at the speed of business. Within this new guide, you will::
- Learn which use cases are optimal for different types of ad testing
- Better understand which tool is the perfect fit for your project
- See the methodology that’s driving these decision-quality results
- Find out why brands choose this Kantar Marketplace guide to improve creative impact.
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Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story
