Calling a spade a shovel comes naturally for them. And why not? After all, wake up calls in a lot of cases cannot be polite nudges. Geoff Tuff and Steven Goldbach are co authors of two must read books Detonate and the more recently released Provoke. More power to such incisive writing.
BrandKnew published by branding agency ISD Global had a chance to catch up with Geoff( Steven couldn’t make it due to some family health concerns unfortunately) and the conversation was direct, crisp and full of actionable intelligence. A lot of significant takeaways for business owners, the C Suite and senior leadership across all types and sizes of organisations.
Watch Geoff in conversation with Suresh Dinakaran, Managing Editor, BrandKnew here..
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Suresh DinakaranSuresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on suresh@groupisd.com
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