Sandeep Dayal brings with him over 2 decades of strategy and consulting wisdom helping brands and organisations realise their full bloom through the power of behavioral psychology. social anthropology, and neuroscience to decode what goes on in consumer minds.
Sandeep believes that successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.
He is regarded as one of the leading minds in Marketing Strategy and has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business.
His current research focuses on Cognitive Branding and Cognitive Selling, which integrates the latest advances in neuroscience and psychology, to offer a completely new way for developing modern power brands – and drive up sales performance.
Sandeep’s recently released book “ Branding Between The Ears ” promises to change the landscape for marketing and branding professionals and inspire new thinking and models for building iconic brands.
BrandKnew, published by branding agency ISD Global, engaged in a happy confluence of minds and collision of thoughts with Sandeep and what followed was inspiring and uplifting. Watch Sandeep walk the torque with Suresh Dinakaran, Managing Editor, BrandKnew here..
Author Name: SURESH DINAKARAN,
Suresh Dinakaran is the Chief Storyteller at Dubai headquartered branding agency ISD Global, Managing Editor of BrandKnew and Founder, Weeklileaks. Feedback welcome at suresh@groupisd.com.
