The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something visually engaging in just 2.7 seconds.
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Mobile location marketing offers significant potential to augment consumer understanding and deliver more relevant advertising but brands need to be careful to be on the right side of the line between convenient and creepy. Read More
Falling organic reach is driving influencers away from social platforms. Read More
Documentary films are enjoying unprecedented popularity. Credit a new breed of documentary makers for picking juicier subjects. Read More
About five years ago, I started looking for a new timer to use in my design workshops for business executives. Read More
When a Publicis Media client wants to run a campaign including branded content, people from Spark Foundry’s content shop will join strategists, account and ad buyers to plan the campaign. As the content enters production, whether it’s picking talent, being on set or reviewing final cuts of a video, Spark Foundry’s various social, publishing and digital experts will be involved. Read More
The Airbnb user experience design manager unpacks how Airbnb is designing for the superhost, what her team is learning offline that they are applying online, and how the line between design and business is so blurry these days she can’t even see it anymore. Read More
