Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices.
We downplay the importance of persistence in creative success. Read More
Quick-service restaurant chains may be able to fuel purchase intent by tapping “physiological appeals” based on sensory or behavioural imagery in their TV ads, a study published by the Journal of Advertising Research (JAR) has found. Read More
How to tell the difference between brands that market themselves as sustainable and ones that actually commit to sustainability in a holistic way. Read More
Many people think that influence is just for sales and marketing people. But actually if you’re a CFO or a procurement director, an in-house attorney or an engineer, you need influence to advance your career, to sell your ideas and to advocate for your team. Read More
Brands should not be afraid of making longer form content even as many digital platforms are pushing them towards shorter and shorter messages, Gary Vaynerchuk, CEO of VaynerMedia, has argued. Read More
Accenture Interactive, the marketing-focused arm of consulting firm Accenture, believes it stands apart from traditional holding companies in its organizational structure and its focus on acting as a cohesive “experience agency” for clients. Read More
In business, longevity requires continual transformation from companies. Sometimes small adjustments are sufficient. But other times businesses need to reconceive their most fundamental operations in order to survive and stay vital.
Imagine this…
Your startup/company is an island, surrounded with very treacherous shores and low-barrier riffs which could destroy the ships. When the ships are coming in, they rely on the lighthouse to guide them to take the actions they need to take in order to arrive safely on shore in the dark. Read More
