Machine-learning experts often design their algorithms to avoid some unintended consequences. But that’s not as easy for others. Read More
A long time ago, in a small town far, far away, a young man named George Lucas had an idea for a story:
A simple young farmboy gets a magic sword from an old wizard so he can defeat an evil knight, rescue a princess, and save the world. Read More
Many ideas sound interesting on paper but are not viable in practice. Some ideas are interesting and viable but not feasible without a large sum of money. Other ideas are interesting, viable and feasible with a little bit of funding and hard work.
The ubiquity of ride-sharing services such as Uber and Lyft means most people have probably spent time in one of the cars as either as a passenger or a driver. In her research, Wharton management professor Lindsey Cameron took a closer at the nature of the interactions between Uber drivers and riders, and she found there’s more going on than just efficient transportation. The interactions are often mutually beneficial, resulting in aid, comfort, friendship and even job opportunities. Cameron joined Knowledge@Wharton to discuss her paper, “Support for Social and Cultural Capital Development in Real-time Ridesharing Services,” which was co-authored by University of Michigan doctoral student Vaishnav Kameswaran and professor Tawanna Dillahunt. (Listen to the podcast at the top of this page.) Read More
Brands may benefit from understanding the difference between having a clear “perspective” versus focusing on a given purpose in their marketing. Read More
Digital video is popular, particularly for customer-facing applications. Here is what managers should consider to make video usage effective and efficient. Read More
Companies that are vigilant — and responsive to changes in their business environment — see higher increases in their market capitalization than those that are not. The need for vigilance increases as digital technologies challenge existing business models. Early warning signs may not be apparent to companies that are complacent, so leaders need to groom their organizations to be responsive to weak signals of potential threats and latent opportunity. This needs to be done throughout each organization, right down to the reception rooms. Read More
Brand is more than makeup – it’s the underlying subconscious notion of your organisation. Karen Gately argues that leaders should be doing more to integrate brand into their workplace culture. Read More
With the purchase of a majority stake in the British digital agency Jellyfish, French group Fimalac is seeking to compete in a new space carved out, in part, by S4 Capital (and WPP) founder Sir Martin Sorrell. Read More
Welcome to the company of tomorrow. THIS company is like no other that has ever existed in time and space. It is out to change the world by connecting people to their passions and the world to knowledge by existing at the center of every person’s online world, by working to make a life, not just a living and by striving to leave the earth in a better position than how we found it. Read More
