The 2010s began with one story about the political power of technology. It ended with another. Both were wrong. Read More
Productsup’s Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick. Read More
During this time of year, many of us are thinking about the goals we want to achieve or the habits we want to start or stop. However, change is hard, and it can be a discouraging effort, particularly when we don’t get the results we want. However, the mere act of trying is a massive step forward. After all, change is an ongoing process, not a light switch. Read More
Kraft Heinz shocked investors in February when it disclosed a $15 billion write-down on its most famous brands, one of several stories across the year that pointed to marketers focusing on short-term activation at the expense of long-term brand building. Read More
Using GIFs as part of content marketing is now an exciting trend, even though GIFs have been around for a while. When brevity is the most desired form of creativity, GIFs find a place in both B2C and B2B marketing. Here’s how some companies have cleverly used GIFs for marketing their products and ideas. Read More
To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. Read More
