The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age. Read More
To stay relevant, organisations need to use data-led innovation to drive better decision-making and keep customers at the centre of their business. Read More
Humor can relieve anxiety; it can also stoke racial tensions or spread misinformation. So, the answer isn’t simple. Read More
As marketing communications becomes even more competitive, it’s more difficult for brands to stand out. Many smart brand professionals are incorporating strategic advocacy programmes into their plans. Advocacy is the process of transforming customers and internal stakeholders into brand advocates. Read More
Using words like “we” and “us” can signal to employees that they won’t be severely punished.
Innovations developed at big tech firms could transform the nonprofit world, with a little help from academia.
AI is a powerful tool for companies looking to find and keep customers, but could that same technology be repurposed to connect people with social services and government programs? Read More
Economists prize sharing information. On this episode of The Insightful Leader, we ask if that’s always the right move. Read More
Audio ads would benefit from slowing down the delivery of speech instead of attempting to fit in as much information as possible at a rapid rate, according to a paper in the Journal of Advertising Research (JAR). Read More
