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January 21, 2021
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A creative’s guide to starting a new business

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Guide to starting a new business for artists and designers

This guide was originally published in The Creative Independent, a resource of interviews, wisdom, and how-to guides for creative people. Illustrations by Jeremy Nguyen. 

Thinking about crafting a new business with concern for the larger systems at play–all while considering your personal bandwidth and well-being–can feel pretty daunting. For this reason, I work with individuals and teams in their early days to explore what forming a business can and will look like for them. For people who go to biz school, the steps to getting a business off the ground are laid out. For the rest, it can feel completely overwhelming, or worse, it can feel a little bit like selling out. The good news is that formalizing a business can actually be a highly creative–and even energizing–undertaking.

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January 14, 2021
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Business Owners: What 2021 will require of us.

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If you are a business owner, and especially if you are a small business owner, 2020 was a very challenging year. Even more so if you were in an industry directly affected by the pandemic. There is hope, though.

In fact, there is always hope if you are willing to “find it, face it, fix it,” which is one of our rules around here.

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January 9, 2021
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What CMOs Need to Know About Email Subject Lines.

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The CMO of 2021 has a lot on their shoulders.

As the most senior marketer in every business right now, the task of the CMO has become taller than ever. The relationship between brand and consumer is shifting in new and unexpected ways, and the pressure to have all the answers in a rapidly evolving marketing landscape is being felt across the marketing world.

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December 29, 2020
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Twenty images that offer a lens on 2020

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McKinsey designers highlight the photos and illustrations that helped us tell the visual story of a remarkable year.

 

The way we see the world may well have changed in the course of 2020—as the global pandemic has upended our personal and professional lives. As the year draws to a close, we turned to McKinsey’s designers to get perspective on the images that helped bring our insights to life.

While we sometimes commission bespoke art for our articles and reports, for the most part we curate our visuals from outside image libraries. Even in prepandemic times, this presented special challenges when it came to selection (does the visual messaging fit the topic and tone of the piece?) and adaptation (is the image treatment consistent with our style and brand?). But in a year where much of the world spent many months maintaining some level of physical distancing, large swaths of the images in the libraries we access—those that showed people in the close proximity we were all used to before the pandemic—became unusable.

See our designers’ favorites from this year and why they resonated, then read the stories behind them to understand some of the year’s most important issues.

Guest Author: Parry Malm

This article first appeared in www.cmocouncil.org

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story