Ken is a transformational marketing leader. He has built iconic global brands while working for PepsiCo, Henkel Corporation and Omnicom agencies. Ken’s mission is to use storytelling and the unique capabilities of digital, data and technology to connect with consumers.
CREATIVITY & EFFECTIVENESS
Many advertising and marketing industry awards were paused in 2020 but not all; a new WARC report, Marketing Through Volatility, uncovers insights behind some of the world’s most-awarded campaigns of last year – for creativity, media and effectiveness – and examines the strategies of brands that were notable in their response to the disruption of the past 12 months.
In which countries are people most interested in online ad blocking?
To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of Internet users.
Cliff and Scott are MarketingProfs veterans, having performed at several of our B2B Forums.
You’ll notice I use the word “performed,” not “presented,” because their sessions are true performances. Artfully created, perfectly choreographed, and effortlessly delivered, they include costumes, puppets, sound effects, and more.
Marketing expert Robert Willey details what brands need to do more (and do less) to make lasting connections.
Early in my career, a highly respected colleague told me that ‘marketing was the tax you pay for being unremarkable.’ At first, I was offended and felt defensive. And then I realized he was right. Read More
The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.
The report was based on an analysis of Global RepTrack’s 2018 list of the top US, UK and global brands that consumers find most reputable.
Google has killed not just the cookie but also the key work-around that many marketers were relying on. Rob Foster, Senior Consultant at The Observatory International, says the real solution is fundamental rewiring of their approach to data.
The political and economic beliefs of Americans are evolving between generations. Case in point: Many young Americans such as Gen Z are viewing capitalism as an economic system less favorably.
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The rapid acceleration of consumer digital behavior catalyzed by the pandemic and adoption of online grocery orders, remote working and learning, at-home exercise experiences and telehealth visits signal that consumers have adapted to technology across nearly every facet of their lives.
Even before the new considerations brought about by a global pandemic, brands have been exploring ways to engage and entertain consumers who are flooded with content and choices every day.
To stand out from the crowd, organizations must understand who their audiences are and what drives their interests.
