When we understand the fundamentals of power, it’s something available to all of us. But only if we know what it is, how it works, and how to shift it in our favor.
Julie Battilana grew up in Marsay, France, in a family of Italian immigrants. Early on, she recognized an unfair division of labor between the men and women in her family. Read More
How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.
Since the onset of the pandemic, more than 75 percent of consumers have changed their buying habits. In a historic shift in brand loyalty, 39 percent have either changed brands or retailers, and 79 percent of those intend to continue exploring their options in the next normal.1 Read More
Almost exactly two years ago, Mark Zuckerberg took to the podium at Georgetown University and made a public plea for free expression. His vast public relations apparatus flagged the speech in advance, signaling that Facebook’s cofounder, CEO, and all-powerful czar would be speaking earnestly on an issue of importance. Read More
If you want to stay in business, you can’t focus solely on closing new deals and bagging new logos. The bulk of recurring revenue for many companies comes from keeping customers, not recruiting new ones. That means your success depends on building great relationships with new customers from day one.
Current customers account for 33-50% of total revenue growth, even at startups, McKinsey & Company has found. Some companies even find their installed customer base brings in up to 80% of their revenue.
With relatively few founders and CEOs coming from a marketing background, the org often remains a black box, particularly in the earliest days of a startup. There’s the hyper-focus on finding product/market fit, onboarding the first set of customers, and ironing out the kinks in the product to contend with — leaving marketing near the bottom of the to-do list. But plenty of startups then find that their launches are falling flat, there’s no way to get the word out without well-crafted content, and the initial website copy isn’t grabbing any eyeballs — potholes that a marketing hire can pave over. Read More
Everyone knows they need to manage their stress. When things get difficult at work, school, or in your personal life, you can use as many tips, tricks, and techniques as you can get to calm your nerves.
So, here’s a science-backed one: make a playlist of the 10 songs found to be the most relaxing on earth.
Read More
The Facebook scandal has made headlines all over the world for the past week. The total number of public statements I have seen from the marketing and advertising industry “leaders” at the 4As and ANA: Zero
– While the rest of the world is nauseated by Facebook’s activities, the industry that has the deepest connection to it, and has the most to lose, is ours. And yet….crickets.
– One of the responsibilities of our trade organizations is to defend and protect the interests of advertisers. And yet…crickets.
– Where are all the major brand bullshitters who lecture us about their virtuous commitment to “brand purpose?” Hello? Anyone home?
Let’s be very clear. Facebook is a product of the advertising industry. The advertising and marketing industries are fully complicit with Facebook. Every bit of squalid work that Facebook does is at the behest of marketers. Read More
Salesforce Research surveyed over 8,200 marketing leaders worldwide to discover the following Insights and trends:
• Which shifts have occurred in marketing strategies, priorities, and challenges during recent economic and social turbulence Read More
As customers adapt to the new normal, retail retains its edge. To reach customers ready to spend in-store, brands need to harness the power of in-car advertising. Read More
STEVEN PAUL JOBS, 56, died Wednesday at his home with his family. The cofounder and, until last August, CEO of Apple was the most celebrated person in technology and business on the planet. No one will take issue with the official Apple statement that “the world is immeasurably better because of Steve.” Read More
