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ISDose

January 21, 2022
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Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

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Audience-MarketingIf standard email marketing templates are so cringy and boring, why do so many companies use them? Are people clicking through just to be nice?

Good question. And it’s one of many that we address in the latest episode of Marketing Smarts with Oli Gardner, founder of Be the Keynote and co-founder of Unbounce.

Oli hates crappy marketing and often gets angry about public bathrooms, too. He also has some choice advice about how to become a speaker and thought leader full-time.

“If you ever do a webinar, stand up.” And wave your arms around. Read More

January 11, 2022
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8760 Hours: How Humans Spend Their Most Valuable Resource

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https://unmistakablecreative.com/wp-content/uploads/2022/01/Illustrations-for-Blog-Post-8760-Hours-38553-02-scaled.jpg

Time is our most valuable and least renewable resource.

  • Everybody has the same amount, but nobody ever seems to have enough
  • Unlike money, you can’t save time in an interest-bearing account where the amount you have increases because of compound interest.

We download productivity apps, implement productivity hacks and read time management books to save time. But our current paradigm of time management is based on a false premise.
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January 10, 2022
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5 startup trends to watch in 2022

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5 startup trends to watch in 2022

As the Great Resignation continues in full swing, some people are skipping the job hunt altogether and pursuing entrepreneurship. A record 1.4 million Americans filed applications to start new businesses in September 2021 alone, according to an analysis of Census data by the Economic Innovation Group (EIG). In October, more than $54 billion was invested in over 2,000 companies around the world. Some of the hottest sectors? Wellness, finance, and property technology (aka proptech).

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January 8, 2022
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Leaders need to be good writers, too

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A continuous black line against a white background forms the shape of a hand.

You’ve probably already drawn up your list of resolutions and goals for 2022. Allow me to make a pitch for adding one more: improving your writing skills. Yes, that may sound like one of those evergreen goals. But it’s particularly relevant for leadership right now. After all, most communications from leaders, whether they are company-wide emails, memos, or tweets, start out in written form. Getting them right helps build a strong culture—a bigger challenge now that some form of hybrid work is going to be with us for a long time.

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