About four years ago, I received a surprising email—not surprising because of what it said, but because of the way it looked. The text was set in Courier, that font you see in movies when hackers write code on a black screen. The email became sort of a running joke at the office, and I couldn’t take this person seriously when they emailed again.
It was a packed house at the eclectic Etihad Museum, Jumeirah, Dubai, the venue for Edition 2.0 of the Kioxa ExceLENS Awards, conceptualised and engineered by branding agency ISD Global, to salute the achievements of the region’s finest photographers (Pros/Amateurs), to discover new and emerging talent including students, home makers, hobbyists, literally anyone, and to promote the appreciation of photography/videography. Read More
After three decades as a business improvement consultant, you’d think I would have gotten used to how poor the communications are in some organizations, but it still shocks me. I talk with senior managers who tell me they have no clear idea of their company’s vision or direction. Sit in meetings and watch people skirt around essential issues, ignore significant problems, and avoid any level of confrontation, even if it would be productive. Read More
Speaking dynamically can be a challenge when you’re on a video call. Here’s how to draw your audience in, no matter what you’re talking about.
Speaking virtually can be an enormous challenge if you want to inspire your audience. After all, listeners don’t receive the usual visual cues from a virtual speaker, nor do they hear the presenter’s voice with the same clarity that characterizes in-person communication.
Read More
Laurie Schultz, a veteran technology CEO and board director, shared timely insights with me and my colleague, David Reimer, CEO of The ExCo Group. Subscribe here to receive all our interviews with board directors. Read More
If one were to ask what is the most loyal thing in the world, it would be the ‘ bodyclock‘. Time after time, day after day, it never lets you down in waking us up. I guess, that too, is a creature of habit. Read More
The way we shop is changing, and brands that don’t keep up will miss out on demand generation
Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers—and the brands trying it out. Read More
Saudi Arabia to Spend $1 Trillion Over a Decade to Build a Global Tourism Economy
Skift Take
With a goal to attract 100 million tourists a year by 2030, Saudi Arabia realizes that it will have to promote itself aggressively as a leisure destination. A trillion dollars looks pretty aggressive.
Where there is customer pain, there is an opportunity for brands. Moving the needle from top down to bottom up is the way forward for brands and marketers. Some would be in plain sight, others would have to be unearthed with a fine tooth comb. Read More