Category

ISDose

August 12, 2022
0

Vigilant Leaders: Paying Attention to What Matters Most

By | ISDose | No Comments

ano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success.

Contributors: George Day, Wharton marketing professor emeritus, and Paul Schoemaker, founder and former CEO and chairman of Decision Strategies International, Inc. — co-authors of See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (MIT Press, 2019).

Read More

August 9, 2022
0

Dealing with the creepiness of personal branding

By | ISDose | No Comments

unnamed

I do a lot of executive coaching and one of the big discussion topics is accepting the creepiness of personal branding — the fact that talking about yourself in public is part of business life these days. In fact, this topic leads to an entire existential discussion about sharing, over-sharing, privacy, and “it’s nobody’s damn business!”

If you’ve followed me for a while, you probably know that I think developing a personal brand is important. It’s the only sustainable competitive advantage we have as professionals. It opens the doors of opportunity!

Read More

August 8, 2022
0

When advertisers get scary and the horror of self-indulgencehe

By | ISDose | No Comments

When advertisers get scary—and the horror of self-indulgence

 

You’re in the desert. It’s daytime. There’s a scorpion. No, wait, it’s nighttime. Truck lights in the distance. Cut to truck interior: Dark, can’t see anything. Truck racing through the desert. Spooky shadows. Moon turns to fireball. Truck is doing donuts? Is it being chased? By what? A snake! Wolf! Not chasing, just standing there. Truck stops. Driver squints into the darkness. Cut to:  Burning cactus. A creepy hand reaches over a rearview mirror. Truck takes off, jumps desert dune under a blood red moon. Fin.

Read More