One thing I’ve seen in the more than two decades that I’ve been in the digital advertising industry is that there’s no better return on investment than when you serve the right ad to the right consumer at the right moment. Read More
One of the biggest obstacles to effective decision-making is failure to define the problem well. Invoking the power of narrative and a simple story structure can help ensure that teams are solving the right problem. Read More
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch the video below to know some unknown about brand Xerox! Read More
Organizational culture is a remarkable competitive advantage. McKinsey & Company, for example, has found that top quartile cultures outperform median cultures by 60% — and bottom quartile cultures by 200% — and that those company’s cultures are both difficult for competitors to replicate and allow the organization to better adapt to changing circumstances. These findings are echoed in the research of Alex Edmans of London Business School, who found similar outperformance among companies with exceptional cultures. Read More
Generative AI is evolving at record speed while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials. Read More
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch the video below to know some unknown about brand Tiffany &Co! Read More
Over the centuries, there have been numerous theories to explain humor. How do Improvabilities, Office Hours and Purity Pact make us laugh, and why are our friends so outrageously funny? Philosophers have posited that feeling relief, feeling superiority or feeling surprise are what make us laugh. Read More
![Kim Rittberg, Award-Winning Digital Marketing Strategist, and Founder, Henry Street Media speaks at the 2023 Fast Company Innovation Festival. [Photo: Jutharat Pintodoonyachet for Fast Company]](https://images.fastcompany.net/image/upload/w_1250,ar_16:9,c_fill,g_auto,f_auto,q_auto,fl_lossy/wp-cms/uploads/2023/10/p-2-90960412-4-secrets-to-making-social-media-video-that-gets-noticed.webp)
Kim Rittberg, Award-Winning Digital Marketing Strategist, and Founder, Henry Street Media speaks at the 2023 Fast Company Innovation Festival. [Photo: Jutharat Pintodoonyachet for Fast Company]
Confidence, clarity, consistency, and creativity form the foundation of a successful video marketing strategy.
When Marvel Studios’s The Marvels hits theaters this weekend, it should be as close to a sure thing for global blockbuster status as any sequel ever made. But it’s not.
