ISD Global took the initiative of conceptualising and addressing the highly sensitive issue of Food Waste just before the Holy Month of Ramadan. What was heartwarming was the unstinted support offered by brands including the Emirates Hospital Group, the pioneers in Contemporary Healthcare in the UAE, Lenovo, the world leading brand for Laptops, Tablets, Desktops etc and Interiors Quotient(IQ), the Value Engineering champions for Interiors & Fit Outs for the Healthcare, Retail, Commercial, Hospitality & Residential sectors. ISD Global expresses deep gratitude to all these brands for their support and encouragement.
Opinion: Brands should work to create a symbiotic relationship with messaging apps
The application bubble has burst. A handful of years ago, any consumer brand was expected to have an app. From toys, to cola, to potato chips, a branded app was a key component to any mobile strategy. But all of that has changed. Read More
Are you looking to improve your marketing strategies to help grow your business but aren’t sure how to go about it? A top expert gives his insights.
As a business owner, you may be looking to attract more customers in order to grow your business. There’s a wealth of good marketing ideas and tools out there but it all can take time to implement. And it may take you away from all the other work you have to do. Read More
In conversation with Airbnb CMO Jonathan Mildenhall and Wieden+Kennedy CCO Colleen DeCourcy, Sandberg discussed the importance of fostering and measuring the influence of your brand’s community.
Facebook’s chief operating officer Sheryl Sandberg took the stage at the Cannes Lions Festival of Creativity with Airbnb’s chief marketing officer Jonathan Mildenhall to talk about the importance and responsibility of building global communities on mobile platforms, and the best ways for advertisers to tap into them. Read More
It’s a classic story made all the more effective by intimate shots of a vulnerable, formerly powerful man struggling to bathe in the sort of scene that will feel familiar to almost anyone with aging parents. Read More
The company, whose CEO Travis Kalanick has resigned, masterminded the dark arts of manipulative UX.
I’ll never forget my first Uber. As cheesy as that sounds, I’m sure the feeling is shared by many of us of a certain age. Finding myself stuck on the sleepy streets of San Francisco’s Nob Hill after midnight, not a cab in sight, I hit a button on my phone, a car drove up a few minutes later, and I realized city life as I knew it would never be the same.
The past will always have more emotional appeal than the present. Rob Grant on nostalgic marketing.
Known for his client-handling skills, Mr. Sadoun, 46, has big shoes to fill
Arthur Sadoun is only the third chief executive to lead Publicis in its 91-year history. PHOTO:ARTHUR DELLOYE
