Calibri has been Microsoft’s default font since 2007. That means Calibri is likely what you used for your last PowerPoint presentation, or Excel doc, without giving it a second thought. Read More
Includes an interactive video
Even as some marketers question how much Snapchat is interested in cultivating relationships with influencers, brands like Ikea are leaning on social stars to amplify campaigns. Read More
As part of the Integrated Marketing Communication that ISD Global conceptualised for the University of Bolton, outdoor media played a key role. The two locations chosen to create maximum impact and visibility for the University of Bolton brand included Sh Zayed Road and the Mohd Bin Zayed Road (two of UAE’s most traffic heavy arterial routes).
Ever since the poop emoji went viral, brands have experimented with ways to use the expressive icons to connect with consumers. Read More
When absurd advertising tropes collide
Old Spice and Wieden + Kennedy had an amusing hit in 2014 with “Momsong,” featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men. Read More
Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty.
The agency was appointed as the global creative lead for the Pernod Ricard-owned vodka brand last October, after four years in which Sid Lee had held the account. Read More
People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Read More
The Pentagram Papers have been published since the ’70s and are the firm’s only promotional material.
If you’re one of the lucky few, you’ll open your mailbox about once a year to find a slim black volume with the words “Pentagram Papers” in block lettering at the top. Read More
