Relying on manager expertise and market research may not be enough. Read More
Podcast ads remain stubbornly old-fashioned Read More
There are myriad marketing metaphors out there—the customer lifecycle, the loyalty loop, the purchase funnel. We’ve all heard of the buyer’s journey, of course. But why have marketers settled on “journey” as the metaphor?
With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with?
Facebook is out shopping Watch to advertisers and their agency ad buyers by pitching it as a way to get the most of their current Facebook spend.
Net neutrality–or the idea that the internet should be free and open–is circling the drain. The FCC is planning to repeal the 2015 law that banned blocking, throttling, or fast-laning web content. But what, exactly, are the implications of doing so?
Terence Neale Directs Spot Set to Ruel’s “Don’t Tell Me”
Editor’s Pick
Serena Williams, Cara Delevingne, Neymar Jr., Kris Wu and Michael K. Williams all appear in a stirring new video from Beats by Dre, part of its “Above the Noise” campaign.
But then he meets the T-Roc SUV
For the global launch of Volkswagen’s T-Roc SUV, adam&eveDDB and DDB Berlin/Hamburg joined forces to produce this quirky piece of work.
