‘Here to Create’ campaign features star athletes and other celebs
In the ad, stars wax philosophical about the intersection of fashion, music and sports.
Adidas
Snapchat had a tough but busy year. After a disappointing earnings call in November, ad buyers continue to reserve Snapchat campaigns for the “experimental” portions of their budgets, a slim 10 to 20 percent.
Tesla is reworking its approach to in-car navigation, and will deploy a “major navigation overhaul” in “early 2018,” per Tesla CEO Elon Musk, who shared the news in response to a customer inquiry on Twitter. Musk added that the rollout will only take place after current testing underway is complete, but that it will be “light-years ahead” of the current navigation offering included in Tesla vehicles.
Are you a part of the 96 percent of businesses using social media for your business? These days, it seems like a silly question to ask. Social media marketing has been a mainstay for businesses for more than a decade now, and it has become fully ingrained as a legitimate, if not necessary component to a successful online marketing strategy. Read More
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.
Fifteen members of Forbes Agency Council share what they think will be the major digital marketing trends of 2018. Here is what they had to say:
We are in the middle of vital and seismic changes for our industry and behaviour in advertising is paramount, writes the Advertising Association’s chief executive.
The first stage of the negotiations has concluded, clearing the way for the all-important trade talks. But the job of making advertising’s case to government has only just begun. Read More
Look around you. Listen to the conversations. Read pretty much any meeting agenda. What will you find? Lots of people discussing, reporting, communicating, and reviewing – activities described by what I call treadmill verbs.
This year was dominated by controversy, mobile and the duopoly, but there’s more to the story.
