Many brands put much of their marketing efforts into obtaining new customers—and understandably so. But acquisition isn’t enough. Customers who make a one-time purchase won’t necessarily come back for more. Read More
It’s easy to get discouraged when scanning headlines about Facebook’s News Feed algorithm changes. Beginning in 2018, content posted by friends takes priority over content posted by publishers and brands. What does this all mean?
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April Fool’s Day Stunts round up: Durex, Burger King, Sodastream…
April Fool’s Day is back, again. But is it possible the playing field may have shifted in the last 12 months?
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Getty Images is leveraging its talent network to help raise awareness for the global water crisis, and FCB Chicago is pitching in to help spread the word with pro bono campaign called “Watermarks For Water.”
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McDonald’s is taking a stand on climate change by becoming the first global restaurant company to set approved science-based target to reduce greenhouse gas emissions.
Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers.
All those steps on the sales journey are important, but how, exactly, do you measure the effects of your content marketing on each of them? Brand awareness can be a vague concept, for example, and conversion could have happened thanks to any number of factors.
The team at content marketing agency Brandpoint explored content measurement a few years ago, and it’s back with an updated infographic and new tips for how to measure your content marketing.
Agency Network: Y&R
Published/Aired: March 2018
Posted: March 13, 2018
Grey, BBDO, Ogilvy and others weigh in
Sense New York celebrated some of the year’s strongest women with these striking cards.
Sense New York
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
