With more companies providing over-the-top customer service experiences, learn what you can do to keep pace and even compete.
When it comes to customer service today, the bar is constantly being raised. Just recently, Amazon began delivering packages to locked cars. The service is designed for people who are concerned about their orders disappearing from their front porches or getting swallowed up in their company’s mailroom. Read More
The simple mantra that helped Levi’s turn its business around
When Chip Bergh joined Levi’s as CEO in September 2011, the American clothing company was in a slump. “In ’96, we were bigger than Nike,” he says, “and then from ’96 to 2001, [we] went from $7.1 billion dollars in sales to $4.1 billion in sales. They lost almost half of the business.” Read More
In this week’s episode, Burger King and McDonald’s are up to more clever antics, a youth charity makes a lighthearted dark move, Errol Morris directs AT&T’s latest shockers and a newspaper makes a bold statement.
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The bar is getting higher for retailers, and most of them won’t clear it.
It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology.
Diageo, a global leader in beverage alcohol, has introduced a new virtual reality experience that will immerse consumers in a first-person, interactive story about the dangers of binge drinking. According to its press materials, Diageo is testing VR as a platform to engage consumers in its corporate responsibility efforts to encourage drinking better, not more, and to reduce harmful drinking. “Decisions: Party’s Over” seeks to reduce binge drinking through innovative technology.
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Martin Sorrell, the founder and C.E.O. of the world’s largest advertising-and-marketing holding company, had said, “I will stay here until they shoot me!” This past weekend, in a sense, they did.
Photograph by John Stillwell / PA Images / AP
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.
The report was based on data from a survey conducted in 4Q17 among 53 healthcare marketing professionals who work for hospitals, urgent care centers, physician practices, and other healthcare organizations. Read More
We’ve seen writers and art directors pitch themselves to agencies in all sorts of creative ways over the years. But dare we say, this might be our favorite yet.
