Emma Bannister has seen billion-dollar brands damage their reputations and lose customers and clients overnight thanks to bad presentations. Will you make the same mistakes? Read More
THE EYES ARE unwell. Their childhood suppleness is lost. The lenses, as we log hours on this earth, thicken, stiffen, even calcify. The eyes are no longer windows on souls. They’re closer to teeth.To see if your own eyes are hardening, look no further than your phone, which should require no exertion; you’re probably already there. Keep peering at your screen, reading and staring, snubbing life’s third dimension and natural hues. The first sign of the eyes’ becoming teeth is the squinting at phones. Next comes the reflexive extending of the arm, the impulse to resize letters into the preschool range. And at last the buying of drugstore readers. Read More
Ten of Co.Design‘s favorite new tiles, whether you’re looking for beach reads or serious academic research.
Summer is a time for creative renewal, and for many of us, that means new books. 2018’s most exciting new design books have something for everyone, whether you just want to peruse coffee table eye candy or you finally have time to pore over the essays you didn’t have a chance to read during the winter. We’ve compiled some of the most compelling new and forthcoming releases, from significant design research to pure, unadulterated fun. Find the first 10 titles below, and stay tuned for part two. Read More
As VP and Head of Global Brand Experiences and Partnerships at American Express, Deborah Curtis has a unique perspective on the experiential landscape—what it means today and how to create meaningful and memorable branded experiences to connect with customers and explore the future with new technologies such as augmented and mixed reality. Read More
As beauty brands look to meet customers where they are, their focus is turning to Instagram Stories. Read More
Best Buy has used its iconic yellow tag logo for nearly 30 years, but that logo’s reign has come to an end. It’s being replaced with a more generic, taller wordmark that no longer needs to crouch its letters down to fit on a label. Meanwhile, the tag lives on, but it’s been reduced in prominence to the size of a period.
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.
Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. Read More
The first part of 2018 has blown the lid off of a long-time conversation around the relationship between corporations and social responsibility. Most well-established companies already have CSR programs and many of them do some amazing things. Consider the work that wins at competitions like Engage for Good and Cynopsis Social Good Awards as solid case studies. Read More
3M is launching its first brand campaign in nearly a decade to show the impact of science on day to day lives. Read More
