Everyone knows that noise from the crowd is as much a part of FIFA World Cup mania as the goals and the geopolitics. Budweiser plans to tap into the sound scene of the FIFA World Cup with noise-activated cups and a two-hour delivery service. Read More
NASA employee George Washington handles clerical work more quickly and efficiently than ever before. He never complains about working late hours and he never needs to stop for a coffee break. Read More
With technology constantly evolving and fraudsters becoming more advanced, brand safety is not guaranteed. Read More
Beats by Dr. Dre brought aboard Guy Ritchie to deliver a gritty look at the formative years of top footballers. The short film contains some of the Ritchie charm, and a strong soundtrack to match it. Read More
Startup marketing: strategies for year one
The most important tasks for any early stage startup are to write code and talk to users. When we started Intercom the latter was my job.
Lurpak’s ad is as smooth as its new product, a soft-blend butter that is spreadable straight from the fridge. Read More
The ten qualities you should look for when interviewing potential CMOs for your start-up. Read More
Pepsi has been named as the world’s most effective brand in Effie Worldwide’s 2018 Effie Effectiveness Index, replacing last year’s top brand Vodafone.
Pepsi swapped places with the mobile network, which dropped to fourth in the ranking. Pepsi also overtook arch-rival Coca-Cola, which fell from second to third – swapping places with McDonald’s. Read More
Video marketing may not be the simplest of content to create (you’ve got to think about not just the script and video itself but also the technical challenges of creating the video), but it can be a very effective form of content.
According to an infographic by review and coupon site 16best.net, 97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand’s video. Read More
