To understand what it takes to cultivate regular inspiration, we have to look at what happens in the brain when inspiration strikes. Read More
Trying to work out your Threads strategy? Read More
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as “Fast Friends” to improve online collaboration within the organization. In this article, they explain how any group can adopt the same technique. Read More
PepsiCo, the soft drinks and snacks giant, has attributed its ability to simultaneously raise prices and retain consumers to its ongoing marketing efforts. Read More
Here’s a look at how top retailers are embracing AI technology. Read More
Threads.
Of course you know about it. It’s the hottest thing in social media since … Mastodon?
But I don’t think Meta’s Twitter killer will work as a social media platform because I’ve seen this song and dance before, and it didn’t work then, either. So let’s explore today the case against Threads.
The Leading in the Digital Era series, originally published in HBS Working Knowledge,
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Secrets of Success: Building brands with emerging media
What do podcast ads, influencer marketing and branded content have in common?
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