Continuing it’s strategic drive to maximise key traffic touch points for UAE’s No 1 Car Rental brand Thrifty, ISD Global just launched the campaign that it conceptualised for Thrifty on the Dubai Metro.The campaign involves all 59 trains of the Red Line (a total of 177 overhead panels @ 3 panels per train) on the Dubai Metro and will run for a period of 3 months. The idea was to create the sense of aspiration for 2 sets of audiences: a) for all those who would sooner or later making the switch from train to car & b) for all those seeking a car rental company for their organisation.
