Ever since ISD Global helped Kia to use the two sided backlit Unipole in Garhoud in front of Grand Hyatt, Dubai, Kia has been a staunch believer in the power of OOH branding in Dubai. With one of the highest traffic density on that location, the Unipole branding gives the Kia brand exposure to more than 850000 vehicles every day, a colossal reach with high impact and recall.