Put on your noise cancelling headset. As the heat is on, stay cool with these top curated songs. Watch video here..
As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. But what do you really know the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base. In this excerpt from their book, the authors ask some challenging questions, and make the argument that to answer them, you will need to conduct your own customer-base audit.
“I felt like I was going to throw up,” Filip confessed to me during our coaching session. “Giving feedback is something a leader should be able to do every day without breaking a sweat,” he said. “But for me, it feels like the end of the world.”
Tech companies are phasing out cookies. Will consumers finally see meaningful privacy protections?
Generation Beta will be born from 2025 to 2040. Generation Beta’s social interactions may lean towards more artificial concepts. They might interact with AI-trained versions of themselves on social media or use automated responses in digital conversations. And unlike Gen Alpha or their earlier demographics, those born in 2025 may not have anything in common with those born in 2040. Watch Video here..
In this Nano Tool for Leaders, experts from Wharton and SEB explain how a neuroscience-proven tool can help your team work more effectively to find solutions to tough challenges. Read More
The more the uncertainty, the greater the clarion call for creativity. Creativity’s biggest propellant is uncertainty. The call to action is for creatives to take control of our future. And this cuts across marketing, politics, governments etc.
Creativity helps recapture the feeling of optimism, not fear for the future.
Three years ago, the pandemic brought my favorite part about the job to the forefront: remote work and the death of offices. There’s no denying the positive effects that it’s had on employees and businesses. So much so that not many people really want to go back to the office, despite RTO mandates.
Despite clear communication being essential for any marketing specialist, complicated marketing jargon is still widely used in many marketing strategies and proposals in 2023. Google Ads and digital marketing specialist Kaity Griffin looks at why it is unnecessary, confusing and can potentially be damaging to a marketer. Read More
Despite leaders’ best efforts, worldwide burnout persists. New research reveals why—and how to help employees begin to thrive again. Read More
