Hear LeBron James and Nike’s pep talk to motivate you for a sports-like comeback
LeBron James narrates a never-quit script over tough times for himself, Serena Williams, Tiger Woods, Cristiano Ronaldo, and Naomi Osaka.
During a time of social distancing, people crave human connection more than ever. Shazia Ginai offers some tips on how to achieve that.
The past year and a half has seen a wave of purpose-led advertising campaigns, and in the current climate the need for more emotion-based ads has ramped up further. Read More
Six tools from an unlikely place—improv comedy—to use on your next Zoom call. Read More
Traversing the journey from a brand strategy perspective to the creative deliverable/s. The science and rational explained in the below presentation:-
When everything seems uncertain, people get stressed. That’s one thing we all have in common. But there is always one thing you can control: your reaction to the situation. Read More
How do you optimize your digital marketing strategy to generate more leads?
Frankly, that’s a broad question. To find your way through the digital marketing jungle of today, you need to better understand trends in digital marketing today. Read More
Coca-Cola says marketing investment in brands has “limited effectiveness” while people are in lockdown due to the coronavirus pandemic, although it is moving some spend into digital. Read More
The latest moves shops are making to deal with the fallout, in reverse chronological order Read More
