Startup companies can be black boxes—opaque operations with few public disclosure requirements. That makes it hard to see tomorrow’s standouts today. So the research firm CB Insights, with the support of the National Science Foundation, set out to build an algorithm to discern the health of startups through their publicly available data, and even identify ones that could grow to a billion-dollar valuation—making them, in one of the tech industry’s favorite buzzwords, unicorns.
The coronavirus pandemic will usher in dramatic change. For now, let us bask in the glory of ’70s nostalgia. Read More
VIBRATING, NEAR-HALLUCINATORY, THE Manú National Park in Peru is among the most biodiverse places on earth. Just about every one of the park’s 4.3 million acres, where the Tropical Ades meet the Amazon Basin, seethes with raw biology—at least 1,300 species of butterflies and 650 of beetles; numberless white-lipped peccaries, tufted capuchins, green anacondas, turquoise tanagers. Flora and fauna to infinity. Read More
Let’s face our tough new reality: Demand pipelines are soft, at best. Read More
With this much search and social media activity every minute, Content Shock will increase as a challenge for marketers in 2020 Read More
For any leader, the ongoing presence of heroes is both a cause for celebration and a reason for deep concern, because it indicates a failure of the wider system, writes Wharton adjunct professor of management Gregory P. Shea in this opinion piece. Shea is co-author of Leading Successful Change, published by Wharton School Press. Read More
One of your biggest assets isn’t your equipment, or your logo—or anything tangible for that matter. It’s trust—the trust your customers have in you. Any lack of trust impacts the bottom line. David Horsager of Trust Edge™ Leadership Institute says, “A lack of trust is your biggest expense.” Read More
You hear the term “storytelling” bandied about quite a bit in the marketing space, but many B2B companies still haven’t successfully integrated story into their content. And yet, B2B companies have so many opportunities to tap into the power of story throughout their long sales cycles. Read More
