This guide was originally published in The Creative Independent, a resource of interviews, wisdom, and how-to guides for creative people. Illustrations by Jeremy Nguyen.
Thinking about crafting a new business with concern for the larger systems at play–all while considering your personal bandwidth and well-being–can feel pretty daunting. For this reason, I work with individuals and teams in their early days to explore what forming a business can and will look like for them. For people who go to biz school, the steps to getting a business off the ground are laid out. For the rest, it can feel completely overwhelming, or worse, it can feel a little bit like selling out. The good news is that formalizing a business can actually be a highly creative–and even energizing–undertaking.
What do consumers think about the role of businesses in 2020? Explore six mini-chapters, packed with insights from search, survey, and social data.
If you are a business owner, and especially if you are a small business owner, 2020 was a very challenging year. Even more so if you were in an industry directly affected by the pandemic. There is hope, though.
In fact, there is always hope if you are willing to “find it, face it, fix it,” which is one of our rules around here.
WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.
The CMO of 2021 has a lot on their shoulders.
As the most senior marketer in every business right now, the task of the CMO has become taller than ever. The relationship between brand and consumer is shifting in new and unexpected ways, and the pressure to have all the answers in a rapidly evolving marketing landscape is being felt across the marketing world.
Let’s stop pretending we can predict the future. But these new habits will help you thrive in 2021, even in the midst of change.
A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they interact with its products. Essentially, a brand identity is the physicality and personality of your business.
From new masks to four-day workweeks to cancelling rent to genetically engineered mosquitoes, here are the ideas that blew our minds this year.
