Knowledge @ ISD Global

4 major trends for digital marketing in 2021

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road-5799603_1280-GerdAltmann-Pixabay - CopyThis year — 2020 — was a year for the books, with COVID-19 throwing a gigantic monkey wrench into our personal and professional lives as marketers. As we look into 2021, we have to ask: Which changes in consumer behaviors and associated marketing strategies will have a lasting impact, once a vaccine is readily available?

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How Privacy and User Experience Improve at the Same Time.

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The past year has only emphasized how critical technology is in keeping the world connected, informed, healthy and safe. Anne Toth, director of Alexa Trust at Amazon Alexa, spoke at a CES® 2021 session about the fact that many technology products that we had previously viewed as fun or convenient to have became integral and essential in the past year. And subsequently, consumer expectations have changed.

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Rethinking your strategic planning for 2021

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strategic-planning-2021How to change your approach to strategic planning in this fast-moving business environment.

Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I don’t even know what’s going to happen tomorrow, let alone in six months.”

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