In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a rapidly growing movement of bold innovators unlocking private-sector investments in new ways to solve global problems. They are attempting to tackle environmental challenges, social issues, poverty, and inequality, among others, reimagining capitalism in the process.
This executive coach says those feelings that you’re a fraud hit most when stepping out of your comfort zone. An “anxiety reappraisal” can help.
Vaccines against the coronavirus have been widely welcomed, but there are still plenty of doubters out there. Kirstie Turner, of health communications agency Page & Page and Partners, ponders how to address a wave of misinformation and falsehoods.
Miscommunication, confusion and fake news: these are not the words you want associated with a life-saving inoculation. And yet, communication surrounding the COVID-19 vaccine has been rife with perplexity. Read More
Why the future doesn’t need us. Our most powerful 21st-century technologies – robotics, genetic engineering, and nanotech – are threatening to make humans an endangered species.
FROM THE MOMENT I became involved in the creation of new technologies, their ethical dimensions have concerned me,
Digital Transformation is a Test of Adaptability and Creativity
According to The State of the CIO report, 40% of all technology spend goes to digital transformations. Gartner estimates that 91% of organizations are engaged in digital projects, trying to determine the right mix between digital optimization and transformation. Only 19% of them seem to be dedicated to refocusing the entire business. Read More
In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. With ads for the big game going for a reported $5.6 million for a 30-second spot, was the minute-long video cost-effective for the company? Yes, considering the millions of times the spot was viewed and shared across social media platforms for free.
Personalization is something marketers have been talking about for years; but, in many ways, B2B is still catching up to the trend.
2020 was a defining moment for many B2B marketers who were forced to abandon old habits. For many, that meant both delivering more personalized content strategies that aligned with their audiences’ changing needs and supporting a transition to all-digital, account-based marketing plans.
Humor has tremendous benefits for physical health, mental well-being, and your bottom line.
Judd Apatow told me that the Best Picture Oscar nominations irked him, because they’re all dramas, and all dramas are a lie. There’s a war, or a cancer, or a poor family in Seoul conning a rich family in Seoul by pretending they have skills they don’t have, which then gets really violent for reasons no one can remember.
Consumers and providers view subscriptions as a win-win business model. Consumers are offered flexibility, convenience, and affordability. Providers benefit from predictable revenue streams, higher retention rates, and deeper consumer insights. As of 2021, it is safe to say that the servitization of products and the corresponding shift from consumer ownership to access are irreversible trends. According to Zuora’s End of Ownership report, nine out of ten consumers will be subscribing to a service by 2022 while McKinsey’s Global Banking and Finance Review reports that seven in ten business leaders currently view subscriptions as their key business prospect.
Some years ago, on a typical underwhelming, cloud-ridden day during my travels to London, I rested against a wall outside a vegan takeaway joint in Soho, eating what seemed to be a guacamole taco. It was my latest attempt to improve my traveler’s diet. As I ate, I scrolled through Facebook on my Blackberry Bold (yes, it was that long ago) to pass the time.
