Even before the new considerations brought about by a global pandemic, brands have been exploring ways to engage and entertain consumers who are flooded with content and choices every day.
To stand out from the crowd, organizations must understand who their audiences are and what drives their interests.
Introduction
Kurt Vonnegut wrote, “Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance.”
Franz von Holzhausen is head of design at Tesla; Vicki von Holzhausen is the founder of a vegan leather bag brand. The duo talk about why Tesla ditched leather, the differences between fashion and automotive, and how they inspire each other.
TRACKING THEORIES & IDEAS CREATIVITY & EFFECTIVENESS ACCOUNT PLANNING, STRATEGIC PLANNINGProving the impact of creativity is now a key priority for both clients and agencies, according to new research from LIONS.
This finding comes from responses by 1,500 brand and agency professionals to a survey by LIONS, the results of which were first shared at March’s Lions Live event.
If you are missing out on serendipity in your remote work, try ramping up your 2D audio copresence.
ONE YEAR INTO our all-remote existence, executives at white-collar companies are realizing two things. One is that they’re pleased (stunned, even) by how productive employees have been.
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Babita Baruah is the managing partner of GTB India, which is part of Team WPP. On the occasion of International Women’s Day, Baruah offers up a simple checklist that can help achieve a better representation of women in advertising.
Art or science? Head or heart? Laurent Marty ponders the perennial questions.
Back in the pre-COVID days of 2019, the world of advertising worried about very different matters, but many of those remain relevant today. Remember how it was shaken when business consultancy Accenture acquired creative agency Droga 5? On paper, it made sense: adding the power of Big Data to that of the Big Idea.
By reframing luxury and status to be thoughtful as opposed to ostentatious, WARC Awards’ Effective Innovation Grand Prix winner Volvo captured attention and share of voice in Australia, writes WhiteGREY’s Matt Simms.
CONSUMER SENTIMENT DATA PROTECTION & PRIVACY UNITED KINGDOMMore than three in four Brits say they don’t feel they have enough control over how their online data is used and 79% say they worry about how its collected, according to new research from tech company The Trade Desk.
In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.
by Jane Cunningham and Philippa Roberts.
