The elevator pitch might seem like an outdated idea—something an intern in a ’90s comedy had to come up with for a big presentation. But with increasingly short attention spans, the immediacy of social media, and the vast quantity of information bombarding people on an hourly basis, the concept of a short, attention-getting pitch is still valid.
The advertising and media industry is rightly focused on improving its diversity, but much of the focus is on race and gender. Disability should also be included in that focus, so we explored what work is happening.
“I have to pinch myself these days at how well it’s going,” Martyn Sibley, co-founder of Purple Goat, a London-based influencer marketing agency focused on disabled people, says. “We said at the start, let’s aim for a million in revenue and already we’re smashing that.”
Sibley, who was born with spinal muscular atrophy, a genetic disability, has been a wheelchair user since he was three. He launched Purple Goat in April 2020, and although it’s only been just over a year, success has happened faster than he ever imagined. But that wasn’t always the case. Read More
George was late again.
It was 1939 and math PhD student George Dantzig arrived to find he had already missed much of the lecture. The two homework problems were already up on the chalkboard. He scribbled them down. Read More
Whether you’re listening to workout music or a “cooking dinner” playlist, the app can show you ads based on your mood and what you’re doing right now.
Each day hundreds of millions of people use Spotify on their phones, tablets, and desktops—most often remaining logged in as they move from one device to the next. With each track played, playlist created, and podcast listened to, Read More
It makes no sense to keep exploiting natural resources to feed an ever-consuming market, but this remains the nature of high-street fashion. Resources are finite—as is the space for landfill—but too often clothes shopping is about buying cheap soulless garments that end up being thrown away and not recycled.
Everywhere you go and look, consumers are swamped by ads that tell them to buy this, watch this, subscribe today, and how the product can improve their life. The digital world opened doors for new advertising tactics to expose consumers to more ads. Read More
In 1913, Baron Pierre de Coubertin, the founder of the modern Olympic Games, created one of the most recognizable logos in the world. The symbolism of the five colored interlocking rings, representing the participating continents and the “flags of all nations” united in sporting endeavor, is simply conveyed and easily grasped.
Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time. Read More
As any entrepreneur will tell you, good ideas start with a need.
In nearly a decade, Dropbox hadn’t felt the need to alter its identity. It wasn’t until Dropbox Creative Director Aaron Robbs saw the need to align the brand with how people were actually using it that a rebranding project finally kicked off. Read More
With so much going on in the world these days, all the confusion and chaos, it’s easy for marketers to miss their moment. So let me remind you: It’s here. The pressure and potential value for marketing to deliver revenue results and lift the company out of the ashes of the pandemic has never been greater. Read More
