How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, the answers will determine whether their brand will gain traction in the marketplace, grow, and get shared by consumers—or not. Read More
When it comes to building a network of strategic advisors, it’s natural to look to people with more position power, access, and influence as your primary go-to’s. Yes, you want a productive relationship with your boss, a mentor who will challenge you, and—if you’re really lucky—a genuine sponsor opening doors. But don’t overlook the importance of a network of strong peer relationships.
Business marketing has arguably been evolving faster than its consumer counterpart. Many of the traditional conferences, trade shows and business dinners have given way to new innovations and creative solutions, supported by technology. Read More
Have you ever wanted to change something in your life but can’t seem to get started? Or maybe you started, only to lose all momentum? Wharton operations, information and decisions professor Katy Milkman is a behavioral scientist who has spent most of her career studying the strategies that help people create lasting, effective change, whether that’s quitting a bad habit like procrastination or achieving a big life goal like saving for retirement. Read More
The long commute may have been cut short for many of us, but the time Americans spend listening to podcasts is at an all-time high. So is the number of podcasts. With over 2 million to choose from, this is no easy task for those, like me, who want to know everything there is to know, especially when it comes to design. So, here’s a curated list of nine podcasts to get the creative juices flowing. May it help you become better, more creative, and more inspired—whether you’re a designer, or just want to think like one. Read More
At 85, the legendary designer and author of The Design of Everyday Things is on a mission to rethink out-of-touch design schools. Just don’t call it a swan song.
Don Norman, the godfather of UX, is holding up his phone on Zoom. “It’s a Google Pixel,” he says, “but it doesn’t matter, they’re all the same.” He explains that if you add less than an inch, you could put in a bigger battery. A little more than that, and you’d make that battery replaceable. But smartphones weren’t meant to last. And like myriad other things we use in our daily lives—our cars, our clothes, the fridge, even our lightbulbs—this is by design.
The venue was the eclectic Library at Address Boulevard, Downtown Dubai. The ambience was understated elegance. The meeting of senior thought leaders from diverse industry verticals, the first in the CEO Meet series, was a class act. Read More
There’s a reason gamification has continued to be one of the marketing buzzwords you’re seeing everywhere. Because it works.
Gamification involves applying game mechanics, as easy as challenges, bingo cards, memory games, scratch-off, or spin-to-win, to marketing-driven outcomes such as visiting a website, watching a video, or interacting on a platform. Read More
I find few things as silly in the world of marketing as the classic Brand Onion. The Brand Onion goes by many names — Brand DNA, Brand Architecture, Brand Wheel, Brand Key, etc. — but it’s basically a one-page synopsis of a brand, collectively word-smithed by the marketing team. Read More
The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.
