Knowledge @ ISD Global

New Technologies Arrive in Clusters. What Does That Mean for AI?

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The potential — and hype — surrounding machine learning, artificial intelligence, and especially generative AI is everywhere. Some are predicting a full suite of “this changes everything” advances in all industries, for all professions, and for people in their public and private lives. This technology is unmatched at recognizing patterns in data, and its proponents argue it has the potential to be an enormous research laboratory that never stops working, a paradigm-buster that unlocks human creativity, an accelerator for human ingenuity, and a window into reality that is currently beyond reach. Sundar Pichai, of Google likens it potential to fire and electricity. Read More

How UX designers can use brain science to influence user experience

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As a UX designer deeply invested in the world of apps and user experience, there’s a subject that has been occupying my mind lately—the fascinating interplay between anticipatory, persuasive, and emotional design in UX. We’ve all encountered those products that seem to hold an irresistible allure, effortlessly keeping us hooked. But have you ever wondered how these products leverage psychological techniques to influence our decisions, sometimes even at the cost of our autonomy?

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