One of the most pernicious and underappreciated difficulties in businesses is the fight to feel valued. But What happens when customers feel devalued? In almost all our research, three things happen: Read More
Both brand safety and suitability are essential considerations for brands and agencies as they plan their media strategies. Because brand safety focuses on defining harmful content that no brand wants to be near and brand suitability encompasses what is aligned to a brand’s values, it’s increasingly important for brands to understand the distinction — and determine what content they are comfortable appearing beside and what they are not. Read More
Just because a design is effective doesn’t make it good. The 2021 Innovation by Design honorees are focused on creating a better future by enhancing equity, inclusivity, and sustainability.
One of the first winners of Fast Company’s Innovation by Design Awards, which launched in 2012, was the BioLite CampStove, a portable device for turning biomass into a heat source that cooks food, charges gadgets, and produces fewer toxic emissions. Another was Uber, which won for reinventing the user experience of hailing a ride. At the time, a juror praised Uber for “hacking the system.”
Passionate case studies from the guests of The Beautiful Thinkers Project.
Few facets of marketing have evolved as much as “purpose” marketing has over the past five years. What started out as a CSR checkbox from the corporate affairs department has accelerated into a demand from consumers to hear from CEOs and the founders themselves how brands embed purpose at their core and what actions they take. We used to talk about brands with purpose. Now a brand must be purpose-driven to earn the respect of consumers.
Targeted digital advertising is not only vital to the European economy but has a larger social and cultural value that is often overlooked and not accounted for in conventional statistics, says IAB Europe’s Daniel Knapp.
What has targeted advertising ever done for us?
In a new paper, Knapp, the organisation’s chief economist, warns against a blanket ban on targeted advertising, as suggested by the European Data Protection Supervisor earlier this year, and highlights its role in three areas: Read More
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.
The report was based on data from a survey of more than 100 marketing leaders across 25 industries.
A conversation with HBS professor Eva Ascarza on using AI to improve marketing decisions.
An entrepreneur is a “big believer” that we can all live happier and healthier lives with a little creative inspiration on a regular basis. These are the activities that help you get there.
Creativity is about more than just “creating things.”
It’s also about self-reflection.
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Instead of optimizing work, technology has created a nonstop barrage of notifications and interactions. Six months into a pandemic, it’s worse than ever.
The first thing I hear in the morning is my SleepCycle app, which is supposedly monitoring my movements in order to “gently” wake me as I emerge from sleep. I swipe it off and see the first alerts from the various news apps on my phone: bad things, getting worse. I check the Covid numbers in my county, then in my mom’s county. As I lie in bed, my thumb goes to Instagram for truly unknown reasons, but I’m less interested in seeing what others have posted than how many people have liked whatever photo I posted the night before. I check my personal email. Read More
Fall is a prime time for overconsumption, with back-to-school and jacket season in full force. What if you tried to buy nothing at all?
Like clockwork, when the crisp fall weather arrives, stores fill up with cozy new clothes and magazines are splashed with the latest looks from New York Fashion Week. All of this sends a subliminal message that we should stock up on jackets and sweaters in autumnal colors and buy our kids new back-to-school outfits.
