Nathalie Nahai is an international speaker, consultant and author of two books: the recently published Business Unusual, and business best-seller Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Read More
Welcome! Last year I wrote a newsletter called “Peak Stuff: Why a World Subscribed is a More Sustainable World” that generated a fair amount of attention. In the piece, I tried to point out an inherent contradiction within product companies: How do they succeed by selling more products, while also reducing their carbon footprint? Aren’t those two concepts diametrically opposed? Now that sustainability has shifted from a corporate “nice to have” to an absolute imperative, it’s a question that’s keeping lots of ESG administrators up at night. Environmentally friendly packaging just doesn’t cut it anymore! Read More
Ask any entrepreneur and when asked “Who does the best presentations?” — they will answer: Steve Jobs.
What if I told you the exact four steps to craft stories like Steve Jobs? Keep reading.
Content moderation is a delicate balancing act for social media platforms trying to grow their user base. Larger platforms such as Facebook and Twitter, which make most of their profits from advertising, can’t afford to lose eyeballs or engagement on their sites. Yet they are under tremendous public and political pressure to stop disinformation and remove harmful content. Read More
In this podcast episode, we discuss the importance of communicating numbers so they pack a punch.
“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers.
In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.”
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward. Read More
Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as consumer spending rebounds.
The concept of wellness has been around for a long time. Remember Jane Fonda workout tapes, neon legwarmers, and the “cookie diet”? These days, consumers view wellness through a much broader and more sophisticated lens, encompassing not just fitness and nutrition but also overall physical and mental health and appearance. They also have more choice in the types of products and services they buy and the way they buy them.
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success as a leader and the engagement and productivity of the people you lead.
Read More
Facebook advertising has long been a staple of a modern marketing team’s game plan, as it boasts one of the largest and most diverse audiences on the internet. If marketers can tap into even a fraction of that audience successfully, their businesses stand to massively benefit. Read More
