Knowledge @ ISD Global

GOOGLE CON GAME: THE SEQUEL.

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One thing you gotta say about Google – these guys have balls. A couple of years ago, Sundar Pichai, the ceo of Google’s parent company, Alphabet, tweeted that “privacy was at the heart of everything we do.” Try not to choke on your coffee.

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We’re Good at Motivating Others, but What About Ourselves?

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There are plenty of books that teach how to influence the behavior of others, but anyone who’s set a personal goal knows it’s a lot tougher to apply those lessons inward. Ayelet Fishbach, a behavioral science and marketing professor at the University of Chicago’s Booth School of Business, has written a new book that can help. Get It Done: Surprising Lessons from the Science of Motivation, which was released in January, offers a framework for setting and attaining goals, working through roadblocks, and keeping the temptation to quit at bay. Read More

TV Advertising Is Usually Not Worth It

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Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

Organizations pour a huge amount of money into running ads on traditional TV networks—about $66 billion in 2019, according to one estimate. They must believe that such costly marketing efforts are driving sales. Are they right? Read More

Employee engagement is out. Here’s a better metric

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As companies scramble to retain top talent and boost productivity in 2022, many will seek to double down on employee engagement.

They may be wasting their money.

Despite billions of dollars spent trying to increase employee engagement, a recent Gallup study shows that engagement has risen, on average, less than 0.5% a year for nearly two decades. In addition, we found that between 2020 and 2021, employee engagement actually plummeted 18%. Shouldn’t organizations have more to show for their efforts?

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When Subtraction Adds Value

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Imagining ways to introduce change is an essential skill no matter one’s occupation, role, or rank. To distinguish an app, a designer envisions a unique new feature. To enhance workplace culture, a manager considers new training modules or incentives. To increase corporate social responsibility, an advisory board identifies green-energy investment opportunities. Read More