Knowledge @ ISD Global

Sleep Well, Lead Better

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How much sleep do you get each night? Most of us know that eight hours is the recommended amount, but with work, family, and social commitments often consuming more than 16 hours of the day, it can seem impossible to make the math work. Perhaps you feel that you operate just fine on four or five hours a night. Maybe you’ve grown accustomed to red-eye flights, time zone changes, and the occasional all-nighter. You might even wear your sleep deprivation like a badge of honor. Read More

The Emotion Missing From the Workplace

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Illustration of a round yellow face frowning with two pink thumbs-up on either side of it

Before a recent virtual talk I gave to an executive team, the moderator asked attendees to share in the chat box how they were feeling that morning. The answers were, without exception, emphatically cheerful: Productive! Energized! Thrilled to be here! These are wonderful feelings—but what are the chances that these responses were an accurate representation of an entire team’s emotional life? Read More

Research: When Praising the Competition Benefits Your Brand

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What’s the best way for a brand to engage with its competition? Many brands focus their marketing efforts exclusively on their own strengths rather than acknowledging competitors — and when they do talk publicly about competing brands, it’s typically to criticize them. Consider, for example, the “Mac vs. PC” TV ads that pitted a stodgy, suit-wearing PC user against a younger, hoodie-clad Mac user; the decades-long “Cola wars” between Pepsi and Coke; and today’s ongoing battles among light beers. Read More